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Smiling AI agents : how anthropomorphism and broad smiles increase charitable giving
Baek, Tae Hyun; Bakpayev, Marat; Yoon, Sukki; Kim, Seeun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 850-867
Persistent link: https://www.econbiz.de/10013209444
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Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat; Baek, Tae Hyun; Van Esch, Patrick; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
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AI robo-advisor anthropomorphism : the impact of anthropomorphic appeals and regulatory focus on investment behaviors
Baek, Tae Hyun; Kim, Min-Seong - In: Journal of business research : JBR 164 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014304127