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The power of brand selfies
Hartmann, Jochen; Heitmann, Mark; Schamp, Christina; … - In: Journal of marketing research 58 (2021) 6, pp. 1159-1177
Persistent link: https://www.econbiz.de/10012794322
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When words sweat : identifying signals for loan default in the text of loan applications
Netzer, Oded; Lemaire, Alain; Herzenstein, Michal - In: Journal of marketing research 56 (2019) 6, pp. 960-980
Persistent link: https://www.econbiz.de/10012177745
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Uniting the tribes : using text for marketing insight
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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The customer journey as a source of information
Padilla, Nicolas; Ascarza, Eva; Netzer, Oded - 2023
Persistent link: https://www.econbiz.de/10014468102