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International journal of advertising : the review of marketing communications
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Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Wen, Taylor Jing
;
Ke, Li
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
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Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
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