Toward effective CSR communication in controversial industry sectors
Baobao Song, Jing Wen and Mary Ann Ferguson
| Year of publication: |
2020
|
|---|---|
| Authors: | Song, Baobao ; Wen, Jing ; Ferguson, Mary Ann |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 3, p. 243-267
|
| Subject: | company-cause fit | consumer attitude | corporate reputation | Corporate social responsibility | Corporate Social Responsibility | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Stakeholder |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1536887 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203475