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The brand-wagon : emerging art markets and the Venice Biennale

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"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand

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"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years

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Multi-stakeholder brand narratives : an analysis of the construction of artistic brands

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Framing the work : the composition of value in the visual arts

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Framing the work: the composition of value in the visual arts

Preece, Chloe; Kerrigan, Finola; O’Reilly, Daragh - In: European Journal of Marketing 50 (2016) 7/8, pp. 1377-1398

Purpose This paper aims to contribute to the literature on value creation by examining value within the visual arts market and arguing for a broader, socio-culturally informed view of value creation. Design/methodology/approach The authors develop an original conceptual framework to model the...

Persistent link: https://www.econbiz.de/10014724592