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The brand-wagon : emerging art markets and the Venice Biennale

Rodner, Victoria L.; Omar, Maktoba; Thomson, Elaine - In: Marketing intelligence & planning 29 (2011) 3, pp. 319-336

Persistent link: https://www.econbiz.de/10009156878

The art of branding : lessons from visual artists

Rodner, Victoria L.; Kerrigan, Finola - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 101-118

Persistent link: https://www.econbiz.de/10010431477

Multi-stakeholder brand narratives : an analysis of the construction of artistic brands

Preece, Chloe; Kerrigan, Finola - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1207-1230

Persistent link: https://www.econbiz.de/10011405225

Framing the work : the composition of value in the visual arts

Preece, Chloe; Kerrigan, Finola; O'Reilly, Daragh - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1377-1398

Persistent link: https://www.econbiz.de/10011609120

Framing the work: the composition of value in the visual arts

Preece, Chloe; Kerrigan, Finola; O’Reilly, Daragh - In: European Journal of Marketing 50 (2016) 7/8, pp. 1377-1398

Purpose This paper aims to contribute to the literature on value creation by examining value within the visual arts market and arguing for a broader, socio-culturally informed view of value creation. Design/methodology/approach The authors develop an original conceptual framework to model the...

Persistent link: https://www.econbiz.de/10014724592