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Arzneimittel
Werbung
11,237
Advertising
10,321
Theorie
10,075
Theory
9,629
Oligopoly
8,547
Oligopol
8,267
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7,713
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3,915
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3,909
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2,527
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2,394
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2,368
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2,329
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2,129
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2,085
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1,958
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1,950
Spieltheorie
1,818
Game theory
1,758
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1,603
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1,589
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1,578
Duopol
1,441
Duopoly
1,423
advertising
1,372
Innovation
1,347
Germany
1,320
Gesundheitskosten
1,139
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1,114
Markteintritt
1,092
Welt
1,080
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1,060
World
1,059
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1,047
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1,043
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1,007
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Lichtenberg, Frank R.
122
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95
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58
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35
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35
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34
Lo, Andrew W.
33
Jin, Ginger Zhe
32
Snyder, Christopher M.
32
Bate, Roger
30
Frank, Richard G.
30
Philipson, Tomas J.
30
Danzon, Patricia Munch
28
Dubois, Pierre
28
Granlund, David
28
Vernon, John A.
28
Heiss, Florian
27
Simon, Kosali Ilayperuma
27
Correa, Carlos María
25
Einav, Liran
25
Goldman, Dana P.
24
McFadden, Daniel
24
Wille, Eberhard
23
Powell, David
22
Winter, Joachim
22
Kaestner, Robert
21
Williams, Heidi
21
Birg, Laura
20
Chatterjee, Chirantan
20
Dalen, Dag Morten
20
Sood, Neeraj
20
Kyle, Margaret K.
19
Towse, Adrian
19
Conti, Rena M.
18
Costa-Font, Joan
17
Garthwaite, Craig
17
Lakdawalla, Darius
17
Pauly, Mark V.
17
Sampat, Bhaven N.
17
Starc, Amanda
17
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5
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5
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Edward Elgar Publishing
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Milieu Ltd.
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Peter Lang GmbH
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UNCTAD
3
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3
Vereinte Nationen
3
Wissenschaftliches Institut der Ortskrankenkassen
3
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2
Bad Orber Gespräche <8., 2003, Berlin>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <1., 1996, Bad Orb>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <13., 2008, Berlin>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <15., 2010, Berlin>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <17., 2012, Berlin>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <21., 2016, Berlin>
2
Bezirksärztekammer Nordwürttemberg / Studienkommission Prospektive Untersuchung über die Medizin im Jahre 2000
2
Books on Demand GmbH <Norderstedt>
2
Bundesverband der Pharmazeutischen Industrie
2
Center for Economic Analysis <Boulder, Colo.>
2
Concept Heidelberg GmbH
2
Ecorys
2
Esomar
2
Europarat
2
European Society for Opinion and Marketing Research
2
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
2
Fraser Institute
2
Großbritannien / Ministry of Health
2
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NBER working paper series
333
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
260
Journal of health economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
57
Health marketing quarterly
52
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Research paper
46
Discussion papers / CEPR
34
Health economics review
33
Applied economics
29
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of pharmaceutical finance, economics & policy
28
Working paper
28
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of health economics and management
26
International journal of the economics of business
26
The European journal of health economics
26
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
The American economic review
22
Economics letters
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
International journal of industrial organization
20
Journal of economic behavior & organization : JEBO
20
Allokation im marktwirtschaftlichen System
19
Health care management science
18
The journal of law & economics
18
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
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ECONIS (ZBW)
7,563
USB Cologne (EcoSocSci)
55
EconStor
6
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1
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1
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1
Direct-to-Consumer
Advertising
in Pharmaceutical Markets
Brekke, Kurt Richard
;
Kuhn, Michael
-
2021
We study effects of direct-to-consumer
advertising
(DTCA) in the prescription drug market. There are two pharmaceutical …
Persistent link: https://www.econbiz.de/10013318409
Saved in:
2
The Cost Effectiveness of Direct to Consumer
Advertising
for Prescription Drugs
Rubin, Paul H.
;
Atherly, Adam
-
2014
)
advertising
. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a … drug in generating prescriptions; and the effect of
advertising
on the cost effectiveness for specific advertised drugs. In … all cases, we find that DTC
advertising
does not alter the cost effectiveness of the medications, all of which remain …
Persistent link: https://www.econbiz.de/10014047829
Saved in:
3
Direct-to-Consumer
Advertising
and Consumer Welfare
Jayawardhana, Jayani
-
2013
The welfare implications of direct-to-consumer
advertising
(DTCA) have garnered considerable attention and are … complicated since the consumer delegates some decision-making authority to the physician, who is exposed to
advertising
as well … roles of physician
advertising
on the choice of the drug …
Persistent link: https://www.econbiz.de/10013089806
Saved in:
4
Push-Me Pull-You : Comparative
Advertising
in the OTC Analgesics Industry
Anderson, Simon P.
-
2015
We derive equilibrium incentives to use comparative
advertising
that pushes up own brand perception and pulls down the … matrices identify diversion ratios, from which we derive comparative
advertising
damage measures. We find that comparative …
advertising
causes more damage to the targeted rival than benefit to the advertiser. We simulate banning comparative
advertising
…
Persistent link: https://www.econbiz.de/10013019411
Saved in:
5
Marketing, Product Differentiation and Competition in the Market for Antiulcer Drugs
King, Charles
-
2014
This paper investigates one of the largest pharmaceutical markets using a discrete choice model that allows marketing to affect product differentiation. Four main results emerge from an analysis of monthly panel data on antiulcer drugs from 1977 to 1993. Observed drug characteristics became less...
Persistent link: https://www.econbiz.de/10012709821
Saved in:
6
Push-me pull-you : comparative
advertising
in the OTC analgesics industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
; …
-
2015
We derive equilibrium incentives to use comparative
advertising
that pushes up own brand perception and pulls down the … matrices identify diversion ratios, from which we derive comparative
advertising
damage measures. We find that comparative …
advertising
causes more damage to the targeted rival than benefit to the advertiser. We simulate banning comparative
advertising
…
Persistent link: https://www.econbiz.de/10011286486
Saved in:
7
Does reference pricing drive out generic competition in pharmaceutical markets? : evidence from a policy reform
Brekke, Kurt R.
;
Canta, Chiara
;
Straume, Odd Rune
-
2022
Policy makers use reference pricing to curb pharmaceutical expenditures by reducing coverage of expensive branded drugs. In a theoretical analysis we show that the net effect of reference pricing is generally ambiguous when accounting for entry by generic producers. Reference pricing shifts...
Persistent link: https://www.econbiz.de/10013285854
Saved in:
8
Reference pricing, competition, and pharmaceutical expenditures : theory and evidence from a natural experiment
Brekke, Kurt R.
;
Holmås, Tor Helge
;
Straume, Odd Rune
-
2010
-savings, and that patients' copayments decrease despite the extra surcharges under RP. --
pharmaceuticals
; regulation ; generic …
Persistent link: https://www.econbiz.de/10008749029
Saved in:
9
Margins and market shares : pharmacy incentives for generic substitution
Brekke, Kurt R.
;
Holmås, Tor Helge
;
Straume, Odd Rune
-
2012
generics and their market shares. This relationship is stronger for
pharmaceuticals
under reference pricing rather than …. --
pharmaceuticals
; pharmacies ; generic substitution …
Persistent link: https://www.econbiz.de/10009691207
Saved in:
10
Pharmaceutical followers
Arcidiacono, Peter
;
Ellickson, Paul B.
;
Landry, Peter
; …
-
2013
We estimate a model of drug demand and supply that incorporates insurance,
advertising
, and competition between branded …
Persistent link: https://www.econbiz.de/10010250679
Saved in:
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