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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong; Ahn, Ho-Young Anthony; Haley, Eric John - In: Health marketing quarterly 34 (2017) 2, pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong; Ahn, Ho-young - In: Health marketing quarterly 30 (2013) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
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When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo; Park, Jin Seong - In: Journal of promotion management : JPM 19 (2013) 4, pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
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Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs; Park, Jin Seong - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo; Park, Jin Seong - In: Health marketing quarterly 35 (2018) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10011865627