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Persistent link: https://www.econbiz.de/10012098703
Crestor, an important but controversial cholesterol-lowering drug, is contraindicated for use by senior and Asian patients. In this paper, we exploit this fact and a unique doctor-level prescription and advertising (detailing, to be exact) exposure data for statin drugs to examine the hypothesis...
Persistent link: https://www.econbiz.de/10012940309
In this paper, we investigate the change in advertising patterns of competing pharmaceutical firms in the short period after a new entrant, Crestor, is petitioned to be removed from the Statin drug market. Using physician-level data, we find that Crestor’s main competitor, Lipitor, increases...
Persistent link: https://www.econbiz.de/10014204406