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Arzneimittel
Theorie
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Consumer behaviour
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maximum likelihood estimation
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consumer psychology
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multidimensional scaling
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choice models
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conjoint analysis
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Rabatt
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Rebate
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Schwellenländer
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Statistical Theory and Methods
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Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law
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Jedidi, Kamel
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Montoya, Ricardo
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Netzer, Oded
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From Little's law to marketing science : essays in honor of John D.C. Little
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
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2
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
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