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~subject:"Arzneimittelmarkt"
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Arzneimittelmarkt
Consumer behaviour
83,200
Konsumentenverhalten
80,720
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23,915
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21,294
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17,807
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13,154
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11,348
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11,303
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11,285
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11,239
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9,568
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9,507
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9,415
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9,252
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8,212
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8,010
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7,915
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7,480
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7,122
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7,117
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6,782
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6,733
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6,661
Customer satisfaction
6,533
Kundenzufriedenheit
6,334
Service quality
5,138
Dienstleistungsqualität
5,082
Marketingmanagement
4,211
Werbewirkung
4,190
Marketing management
4,174
Advertising effects
4,129
Pricing strategy
4,116
Preismanagement
4,110
Marketing
3,769
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Frank, Richard G.
5
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5
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4
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3
Bairoliya, Neha
3
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3
Janssen, Aljoscha
3
Karaca-Mandic, Pinar
3
Petrin, Amil
3
Pindyck, Robert S.
3
Rudholm, Niklas
3
Suppliet, Moritz
3
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2
Ching, Andrew
2
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2
Kleist, Holde
2
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2
Koolman, Xander
2
McCullough, Jeffrey S.
2
Merino Castelló, Anna
2
Schut, Frederik T.
2
Wille, Eberhard
2
Abdelmoumene, Ahmed
1
Abuzhalitova, A.
1
Albring, Manfred
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Amatulli, Cesare
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Angelmar, Reinhard
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Anis, Aslam H.
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National Bureau of Economic Research
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Interdisziplinärer Workshop über das Konfliktfeld Arzneimittelversorgung <2002, Berlin>
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Axel-Springer-Verlag
1
Centro studi investimenti sociali
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Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
1
Springer Fachmedien Wiesbaden
1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
5
NBER Working Paper
4
NBER working paper series
4
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4
Allokation im marktwirtschaftlichen System
2
Applied economics
2
Forschungsgruppe Konsum und Verhalten
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Psychology & marketing
2
Schriften zur Gesundheitsökonomie
2
Wettbewerb in Recht und Praxis : wrp
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arbeitsbericht
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Canadian public policy : a journal for the discussion of social and economic policy in Canada
1
CentER DP
1
DEM working paper series
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Darden Case
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centre for Economic Policy Research
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Discussion papers in economics
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Economic and business review : EBR
1
Electronic publications of Pan-European Institute
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European journal of marketing : EJM
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Exploring omnichannel retailing : common expectations and diverse realities
1
Faculty & research / Insead : working paper series
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Frankfurter volkswirtschaftliche Diskussionsbeiträge
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GATE Working Paper
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Gabler Edition Wissenschaft
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Health care financing review
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Health economics
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Health marketing quarterly
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IFN Working Paper
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IFN working paper
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IIMB Management Review
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ECONIS (ZBW)
103
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1
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103
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1
A ban on "private label" generic pharmaceuticals : legal and economic context
Anis, Aslam H.
;
Harvard, Stephanie
- In:
International journal of the economics of business
22
(
2015
)
2
,
pp. 219-229
Persistent link: https://www.econbiz.de/10011405945
Saved in:
2
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
3
Exploring relationship between
brand
equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina
;
Kežman, Elvedina
- In:
Economic and business review : EBR
16
(
2014
)
2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
Saved in:
4
Switching costs,
brand
premia and behavioral pricing in the pharmaceutical market
Janssen, Aljoscha
-
2020
brand
premia. A unique feature of the Swedish market allows me to rule out patients' inattention due to information costs as … everyone acts as a medical expert and experiences fewer
brand
premia, prices decrease. …
Persistent link: https://www.econbiz.de/10012161505
Saved in:
5
Branded vs. generic drugs : the role of self-perceived seriousness of disease
Sestino, Andrea
;
Amatulli, Cesare
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10012886098
Saved in:
6
Switching Costs,
Brand
Premia and Behavioral Pricing in the Pharmaceutical Market
Janssen, Aljoscha
-
2020
brand
premia. A unique feature of the Swedish market allows me to rule out patients' inattention due to information costs as … everyone acts as a medical expert and experiences fewer
brand
premia, prices decrease …
Persistent link: https://www.econbiz.de/10014095430
Saved in:
7
Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy
;
Bone, Paula Fitzgerald
;
Kozup, John
; …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
Saved in:
8
Positionierung einer erfolgreichen Arzneimittelmarke
Marschall, Daniela
-
2007
Persistent link: https://www.econbiz.de/10003487953
Saved in:
9
Why
brand
drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
10
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
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