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Rankings in the Eyes of the Be...
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Asia
Consumer behaviour
66
Konsumentenverhalten
65
India
27
China
17
Luxury goods
17
Luxusgüter
17
Indien
15
Marketing management
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Markenartikel
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Fam, Kim Shyan
6
Seo, Yuri
3
Cruz, Angela Gracia B.
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Banerjee, Madhumita
1
Grohs, Reinhard
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Shukla, Paurav
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Singh, Jaywant
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The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of Asia Pacific business
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
2
Special issue: Retailing in Asia
Fam, Kim Shyan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009572935
Saved in:
3
Ways of eating, ways of being : food consumption and representation in Asian markets
Seo, Yuri
(
ed.
);
Cruz, Angela Gracia B.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011482200
Saved in:
4
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
5
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
6
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
7
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
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