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Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003849964
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Special issue: Retailing in Asia
Fam, Kim Shyan (contributor) - 2012
Persistent link: https://www.econbiz.de/10009572935
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Ways of eating, ways of being : food consumption and representation in Asian markets
Seo, Yuri (ed.); Cruz, Angela Gracia B. (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011482200
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Food consumption and marketing : turning toward Asia
Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
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Researching Asian consumer culture in the global marketplace
Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234