Narrow search
Showing 1 - 5 of 5
Cover Image
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Cover Image
The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd - 2014
Persistent link: https://www.econbiz.de/10013547541
Cover Image
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
Cover Image
Special issue on Asian markets and consumers
Schmitt, Bernd (contributor) - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Cover Image
The psychology of the Asian consumer
Schmitt, Bernd (contributor) - 2015
Persistent link: https://www.econbiz.de/10013183668