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Enhancing national reputation and competitiveness in the global market through the use of soft power : a case study approach to Asia and Oceania airlines
Law, Colin C. H.
;
Lin, Eliver
;
Fu, Candace
- In:
Global perspectives on soft power management in business
,
(pp. 74-101)
.
2023
Persistent link: https://www.econbiz.de/10014460470
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