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Information Asymmetry and Hybrid Advertising
Liu, De - 2014
advertising. Meanwhile, the traditional pay-per-impression (PPI) scheme persists, and several advertising publishers have started … optimal choices for advertising publishers. We highlight two-sided information asymmetries in online advertising markets and …
Persistent link: https://www.econbiz.de/10013069097
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Deceptive advertising with rational buyers
Piccolo, Salvatore; Tedeschi, Piero; Ursino, Giovanni - 2015
buyer into a bad purchase through (costly) deceptive advertising. We characterize the equilibrium set of the game and argue …
Persistent link: https://www.econbiz.de/10011774615
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Competitive target advertising and consumer data sharing
Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
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Promoting a reputation for quality
Hauser, Daniel - 2016
Persistent link: https://www.econbiz.de/10011565950
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Information asymmetry and hybrid advertising
Liu, De; Viswanathan, Siva - In: Journal of marketing research : JMR 51 (2014) 5, pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
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Advertising on Online Marketplaces : Information Asymmetry and the Relevance of Sponsored Listings
Abhishek, Vibhanshu - 2019
Advertising on e-commerce marketplaces, wherein sponsored product listings are interleaved with organic product …
Persistent link: https://www.econbiz.de/10012901427
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Cheap Talk Advertising in Auctions
Jewitt, Ian; Li, Daniel Z. - 2021
centre of a Hotelling line. Finally, we provide three applications of our results to monopoly advertising under a uniform …
Persistent link: https://www.econbiz.de/10013250400
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Advertising spending, mood and level of product information on quality perception
Koetz, Clara; Santos, Cristiane Pizzutti dos; Cliquet, … - In: Managerial and decision economics : MDE ; the … 38 (2017) 3, pp. 314-325
Persistent link: https://www.econbiz.de/10011699992
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The spillover effect of advertising on the capital market : evidence from financial constraints1
Jiang, Fuxiu; Shen, Yanyan; Xia, Xiaoxue - In: Journal of corporate finance 84 (2024), pp. 1-25
Persistent link: https://www.econbiz.de/10015069916