Information asymmetry and hybrid advertising
Year of publication: |
2014
|
---|---|
Authors: | Liu, De ; Viswanathan, Siva |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 5, p. 609-624
|
Subject: | online advertising | pay for performance | information asymmetry | hybrid pricing | Asymmetrische Information | Asymmetric information | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
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