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Positioning strategies and rankings in the HE : congruence and contradictions
Kethüda, Önder - In: Journal of marketing for higher education 33 (2023) 1, pp. 97-123
Persistent link: https://www.econbiz.de/10014286246
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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Signaling corporate social responsibility : third-party certification versus brands
Etile, Fabrice; Teyssier, Sabrina - In: The Scandinavian journal of economics 118 (2016) 3, pp. 397-432
Persistent link: https://www.econbiz.de/10011665473
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Why branded firms may benefit from counterfeit competition
Ding, Yucheng - 2014
Persistent link: https://www.econbiz.de/10010439809
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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The value effect of sustainability : evidence from Latin American ESG bond market
Arévalo, Guillermo; González Ferrero, Maximiliano; … - In: Journal of sustainable finance & investment 14 (2024) 3, pp. 516-537
Persistent link: https://www.econbiz.de/10015053389
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Imperfect information transmission from banks to investors : macroeconomic implications
Figueroa, Nicolás; Leukhina, Oksana; Ramírez, Carlos - 2018
Persistent link: https://www.econbiz.de/10011914161
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Not only what but also when : a theory of dynamic voluntary disclosure
Guttman, Ilan; Kremer, Ilan; Skrzypacz, Andrzej - 2012
Persistent link: https://www.econbiz.de/10009578716
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Firm growth and the pricing of discretionary accruals
Robin, Ashok J.; Wu, Qiang - In: Review of quantitative finance and accounting 45 (2015) 3, pp. 561-590
Persistent link: https://www.econbiz.de/10011532003
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Not only what but also when : a theory of dynamic voluntary disclosure
Guttman, Ilan; Kremer, Ilan; Skrzypacz, Andrzej - In: The American economic review 104 (2014) 8, pp. 2400-2420
Persistent link: https://www.econbiz.de/10010468425