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International journal of sports marketing & sponsorship
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An examination of the impact of player transgressions on sponsorship b2b relationships
Westberg, Kate
;
Stavros, Constantino
;
Wilson, Bradley
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003678184
Saved in:
2
Fan empathy as a response to athlete transgressions
Westberg, Kate
;
Stavros, Constantino
;
Farrelly, Francis
; …
- In:
Sport management review
23
(
2020
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10012295967
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