An examination of the impact of player transgressions on sponsorship b2b relationships
Year of publication: |
2008
|
---|---|
Authors: | Westberg, Kate ; Stavros, Constantino ; Wilson, Bradley |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 2, p. 125-134
|
Subject: | Profisport | Professional sports | Sportler | Athletes | Sport | Sports | Sponsoring | Sponsorship | Befragung | Interview | Australien | Australia |
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