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Impacts of product, store and retailer perceptions on consumers' relationship to terroir store brand
Lacœuilhe, Jérôme
;
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 43-53
Persistent link: https://www.econbiz.de/10011747713
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Impact of the link between individuals and their region on the customer-regional brand relationship
Charton-Vachet, Florence
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 170-187
Persistent link: https://www.econbiz.de/10011883189
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