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Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi; Mirahmad, Hooman; Raoofpanah, Iman - In: Journal of business research : JBR 166 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014380313