Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Year of publication: |
2023
|
---|---|
Authors: | Darani, Milad Mohammadi ; Mirahmad, Hooman ; Raoofpanah, Iman ; Singh, Saurabh ; Groening, Christopher |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-14
|
Subject: | Attentiveness | Chatbot | Language use | Managerial response | Mimicry | Online communication | Kommunikation | Communication | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication |
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