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Attitude toward advertising
Consumer behaviour
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Advertising effects
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Werbewirkung
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Advertising
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Internet marketing
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Online-Marketing
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Brand image
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Markenimage
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Brand management
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Confidence
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Facebook
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Vertrauen
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social media
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30-second commercial
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Advertising music
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Corporate Social Responsibility
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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