Comparing brand placements and advertising on brand recall and recognition
Year of publication: |
September 2016
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Authors: | Davtyan, Davit ; Stewart, Kristin ; Cunningham, Isabella |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 3, p. 299-310
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Subject: | Product Placement | Product placement | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Vergleich | Comparison | USA | United States |
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