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Capturing the Most Value from Innovation –Strategy Choices of R&D and Marketing Managers
Fischer, Timo; Henkel, Joachim - Technische Universität <München> / Schöller Chair in … - 2010
of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In …
Persistent link: https://www.econbiz.de/10005870613
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Kundenportale - ein wirksames Bindungsinstrument
Striebeck, Jörg - Intargia GmbH - 2005
"Kundenportale - ein wirksames Bindungsinstrument?" im Marketing Club Frankfurt auf den Grund. Ergebnis: Die großen Potenziale liegen …
Persistent link: https://www.econbiz.de/10005866883
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Die Organische Marketing-Organisation
Bergmann, Gustav - Universität <Siegen> / Lehrstuhl für Marketing - 2001
Vorliegendes Arbeitspapier beschäftigt sich mit der Thematik der organischen Organisation bezogen auf das Marketing. …
Persistent link: https://www.econbiz.de/10005847959
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A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation
Pattinson, Hugh M. - In: International journal of business environment : IJBE 8 (2016) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10011624586
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Marketing
Oflazoglu, Sonyel (ed.) - 2018
Persistent link: https://www.econbiz.de/10011936740
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Sustainable and diversified vegetable-based farming systems in highland regions of West Java
Economic and Social Commission for Asia and the Pacific … - 2008
This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...
Persistent link: https://www.econbiz.de/10008741287
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Pengembangan agribisnis berbasis palawija di Indonesia: perannya dalam peningkatan ketahanan pangan dan pengentasan kemiskinan: prosiding seminar nasional, Bogor, 13 Juli 2006
Napitupulu, Togar Alam; Manikmas, Made Oka A.; Kasim, … - Economic and Social Commission for Asia and the Pacific …
/policy and programmes to develop agroindustrial sector, marketing and trade, success stories, as well as problems faced by …
Persistent link: https://www.econbiz.de/10008741314
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Marketing innovations in the agribusiness sector
Geldes, Cristian; Felzensztein, Christian - In: Academia Revista Latinoamericana de Administración 26 (2013) 1, pp. 108-138
Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …
Persistent link: https://www.econbiz.de/10014677088