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~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Consumer behaviour
57
Konsumentenverhalten
53
Theory
27
Theorie
24
USA
24
Marketing
23
Tourism
23
Relationship marketing
22
Beziehungsmarketing
21
United States
21
Brand management
19
Innovation
18
Markenführung
18
Lieferantenmanagement
17
Supplier relationship management
17
B-to-B-Marketing
14
Business-to-business marketing
14
Strategisches Management
14
Unternehmenserfolg
14
Customer satisfaction
13
Decision
13
Entscheidung
13
Decision making
12
Dienstleistungsqualität
12
Marktforschung
12
Service quality
12
Configuration
11
Firm performance
11
Strategic management
11
Competitive advantage
10
Complexity theory
10
Gastgewerbe
10
Hospitality industry
10
Kundenzufriedenheit
10
Management
10
Narrative Methode
10
Narrative method
10
Tourismus
10
Brand image
9
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Book / Working Paper
13
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English
9
Undetermined
4
Author
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Woodside, Arch G.
13
Published in...
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Advances in business marketing and purchasing
10
Source
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USB Cologne (EcoSocSci)
13
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1
Case studies for industrial and business marketing
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
7
(
1996
)
Persistent link: https://www.econbiz.de/10004878065
Saved in:
2
Creating and managing international joint ventures
Woodside, Arch G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004306076
Saved in:
3
Consumer psychology of tourism, hospitality and leisure
Woodside, Arch G.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004825123
Saved in:
4
Training exercises for improving sensemaking skills : with solutions
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
8
(
1999
)
Persistent link: https://www.econbiz.de/10004902076
Saved in:
5
Getting better at sensemaking
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
9
(
2000
)
Persistent link: https://www.econbiz.de/10004902098
Saved in:
6
Essays by distinguished marketing scholars of the Society for Marketing Advances
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
11
(
2002
)
Persistent link: https://www.econbiz.de/10004902755
Saved in:
7
Managing product innovation
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
13
(
2005
)
Persistent link: https://www.econbiz.de/10004877641
Saved in:
8
Evaluating marketing actions and outcomes
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
12
(
2003
)
Persistent link: https://www.econbiz.de/10004877961
Saved in:
9
Designing winning products
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
10
(
2000
)
Persistent link: https://www.econbiz.de/10004878025
Saved in:
10
Mapping how industry buys
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
5
(
1992
)
Persistent link: https://www.econbiz.de/10004878484
Saved in:
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