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~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Consumer behaviour
58
Konsumentenverhalten
54
Theory
28
USA
26
Theorie
25
United States
23
Marketing
22
Relationship marketing
22
Beziehungsmarketing
21
Brand management
19
Markenführung
18
Innovation
17
Lieferantenmanagement
17
Supplier relationship management
17
Tourism
17
Unternehmenserfolg
15
Strategisches Management
14
B-to-B-Marketing
13
Business-to-business marketing
13
Decision
13
Entscheidung
13
Customer satisfaction
12
Decision making
12
Firm performance
12
Marktforschung
12
Configuration
11
Dienstleistungsqualität
11
Service quality
11
Strategic management
11
Tourismus
11
Complexity theory
10
Holiday behaviour
10
Kundenzufriedenheit
10
Management
10
Narrative Methode
10
Narrative method
10
Urlaubsverhalten
10
Brand image
9
Competitive advantage
9
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Book / Working Paper
13
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English
9
Undetermined
4
Author
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Woodside, Arch G.
13
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Advances in business marketing and purchasing
10
Source
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USB Cologne (EcoSocSci)
13
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1
Case studies for industrial and business marketing
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
7
(
1996
)
Persistent link: https://www.econbiz.de/10004878065
Saved in:
2
Creating and managing international joint ventures
Woodside, Arch G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004306076
Saved in:
3
Consumer psychology of tourism, hospitality and leisure
Woodside, Arch G.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004825123
Saved in:
4
Training exercises for improving sensemaking skills : with solutions
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
8
(
1999
)
Persistent link: https://www.econbiz.de/10004902076
Saved in:
5
Getting better at sensemaking
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
9
(
2000
)
Persistent link: https://www.econbiz.de/10004902098
Saved in:
6
Essays by distinguished marketing scholars of the Society for Marketing Advances
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
11
(
2002
)
Persistent link: https://www.econbiz.de/10004902755
Saved in:
7
Managing product innovation
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
13
(
2005
)
Persistent link: https://www.econbiz.de/10004877641
Saved in:
8
Evaluating marketing actions and outcomes
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
12
(
2003
)
Persistent link: https://www.econbiz.de/10004877961
Saved in:
9
Designing winning products
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
10
(
2000
)
Persistent link: https://www.econbiz.de/10004878025
Saved in:
10
Mapping how industry buys
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
5
(
1992
)
Persistent link: https://www.econbiz.de/10004878484
Saved in:
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