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Battle of Realities – eine qualitativ-empirische Analyse über den Einsatz von Augmented Reality und Virtual Reality im Vertrieb
Schachtsieck, Daniel - In: Junior Management Science (JUMS) 7 (2022) 5, pp. 1361-1374
Zahlreiche Unternehmen kennen die möglichen Einsatzmöglichkeiten von Augmented Reality und Virtual Reality und die daraus resultierenden Potenziale nicht. Auch die aktuelle Forschung weist hier große Lücken auf. Das Ziel dieser Arbeit ist es, eine Entscheidungshilfe für deren Einsatz im...
Persistent link: https://www.econbiz.de/10014528814
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The determinants of recommendations to use augmented reality technologies : the case of a Korean theme park
Jung, Timothy; Chung, Namho; Leue, M. Claudia - In: Tourism management : research, policies, practice 49 (2015), pp. 75-86
Persistent link: https://www.econbiz.de/10011312693
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The determinants of recommendations to use augmented reality technologies : the case of a Korean theme park
Jung, Timothy; Chung, Namho; Leue, M. Claudia - In: Tourism management : research, policies, practice 49 (2015), pp. 75-86
Persistent link: https://www.econbiz.de/10011312695
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Augmented reality : research agenda for studying the impact of its media characteristics on consumer behaviour
Javornik, Ana - In: Journal of retailing and consumer services 30 (2016), pp. 252-261
Persistent link: https://www.econbiz.de/10011473219
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Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
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Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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The impact of "e-atmospherics" on physical stores
Poncin, Ingrid; Mimoun, Mohamed Slim Ben - In: Journal of retailing and consumer services 21 (2014) 5, pp. 851-859
Persistent link: https://www.econbiz.de/10010407213
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Strategies for the successful implementation of augmented reality
Berman, Barry; Pollack, Debra - In: Business horizons 64 (2021) 5, pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
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Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja; Schaarschmidt, Mario - In: Journal of service management 33 (2022) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10012797603