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~subject:"Auktion"
~subject:"Auktionstheorie"
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Spann, Martin
25
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003565781
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2
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003762119
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3
Analyse des Gebotsverhaltens im Reverse Pricing
Spann, Martin
- In:
Pricing-Forschung in Deutschland
,
(pp. 199-212)
.
2005
Persistent link: https://www.econbiz.de/10003272521
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4
Virtuelle Börsen als Instrument zur Marktforschung
Spann, Martin
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001717267
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5
The impact of information diffusion on bidding behavior in secret reserve price auctions
Hinz, Oliver
;
Spann, Martin
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003771610
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6
Opportunities of virtual stock markets to support new product development
Skiera, Bernd
;
Spann, Martin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 227-242)
.
2004
Persistent link: https://www.econbiz.de/10002504835
Saved in:
7
The effects of reference prices on bidding behavior in interactive pricing mechanisms
Wolk, Agnieszka
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 2-18
Persistent link: https://www.econbiz.de/10003795383
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8
Managing information diffusion in Name-Your-Own-Price auctions
Hinz, Oliver
;
Spann, Martin
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
4
,
pp. 474-485
Persistent link: https://www.econbiz.de/10008655576
Saved in:
9
An empirical analysis of bidding fees in name-your-own-price auctions
Bernhardt, Martin
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 283-296
Persistent link: https://www.econbiz.de/10008760278
Saved in:
10
Experimentelle Forschung im Marketing : Entwicklung und zukünftige Chancen
Baum, Daniela
;
Spann, Martin
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10009271601
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