The effects of reference prices on bidding behavior in interactive pricing mechanisms
Agnieszka Wolk and Martin Spann
| Year of publication: |
2008
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|---|---|
| Authors: | Wolk, Agnieszka ; Spann, Martin |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 22.2008, 4, p. 2-18
|
| Subject: | Online-Handel | Online retailing | Auktion | Auction | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003795383