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Analyse des Gebotsverhaltens im Reverse Pricing
Spann, Martin - In: Pricing-Forschung in Deutschland, (pp. 199-212). 2005
Persistent link: https://www.econbiz.de/10003272521
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Interactive Pricing
Spann, Martin - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 151-164). 2007
Persistent link: https://www.econbiz.de/10003565781
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Interactive Pricing
Spann, Martin - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 151-164). 2008
Persistent link: https://www.econbiz.de/10003762119
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Schmidt, Klaus; Spann, Martin; Zeithammer, Robert - 2014
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10010435768
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2012
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10010334092
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2012
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10010427640
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Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10011592128
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Schmidt, Klaus; Spann, Martin; Zeithammer, Robert - CESifo - 2014
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10011075727
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - Volkswirtschaftliche Fakultät, … - 2012
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10011140977
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - Volkswirtschaftliche Fakultät, … - 2012
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10011210880