Canals-Cerda, José J. - 2014
In this paper we undertake an empirical study of advertising in an online auctions market, or, more precisely …, advertising on eBay. The type of advertising that we consider works as follows: at the time of listing the item on eBay, sellers … new bidders, we can estimate the effect of advertising on the number of bidders, the distribution of bidders' valuations …