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~subject:"Ausländische Tochtergesellschaft"
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Ausländische Tochtergesellschaft
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
5
Market research
5
Marktforschung
5
Relationship marketing
5
E-commerce
4
Electronic Commerce
4
Sales promotion
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Verkaufsförderung
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China
3
Dienstleistung
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Multinationales Unternehmen
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Online retailing
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Online-Handel
3
Theorie
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Theory
3
Transnational corporation
3
USA
3
United States
3
Auslandsinvestition
2
Brand management
2
Competition
2
Customer integration
2
Customer satisfaction
2
Dienstleistungsinnovation
2
Dienstleistungsqualität
2
Discrete choice
2
Diskrete Entscheidung
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Foreign investment
2
Foreign subsidiary
2
Forschung
2
High technology
2
Hochtechnologie
2
Innovation
2
Knowledge transfer
2
Kundenintegration
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Kundenzufriedenheit
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Ladengestaltung
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Tse, Caleb H.
2
Yim, Chi-kin
2
Jiao, Hao
1
Leung, Fine F.
1
Wan, Feng
1
Yin, Eden
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Journal of international marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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R&D activities and innovation performance of MNE subsidiaries : the moderating effects of government support and entry mode
Tse, Caleb H.
;
Yim, Chi-kin
;
Yin, Eden
;
Wan, Feng
;
Jiao, Hao
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012693276
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2
Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.
;
Tse, Caleb H.
;
Yim, Chi-kin
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 59-80
Persistent link: https://www.econbiz.de/10012231120
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