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~subject:"Ausländische Tochtergesellschaft"
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Marketing management in Asia
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Ausländische Tochtergesellschaft
Internationales Marketing
17
Marketing
16
Thailand
11
Brand management
10
China
10
Consumer behaviour
10
Interkulturelles Management
10
International marketing
10
Markenführung
10
Multinationales Unternehmen
10
Marketing theory
9
Marketingtheorie
9
Cross-cultural management
8
Konsumentenverhalten
8
Transnational corporation
8
Auslandsinvestition
7
Brand image
7
Globalization
7
Kulturelle Identität
7
Markenimage
7
Asia
6
Asien
6
Cultural identity
6
Economic culture
6
Foreign investment
6
Großbritannien
6
Innovation
6
Japan
6
Management
6
United Kingdom
6
Wirtschaftskultur
6
Marketing. Distribution of products
5
Beziehungsmarketing
4
CMEA countries
4
Eastern Europe
4
Foreign subsidiary
4
Globalisierung
4
Managers
4
Marketingmanagement
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English
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Andrews, Tim G.
4
Chompusri, Nartnalin
2
Khin Thi Htun
1
Khongphu Nimanandh
1
Rowley, Chris
1
Ruthī Phanomyong
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Management international review : mir ; journal of international business
2
Asia Pacific business review
1
The impact of culture (continued)
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ECONIS (ZBW)
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Lessons in "cross-vergence" : restructuring the Thai subsidiary corporation
Andrews, Tim G.
;
Chompusri, Nartnalin
-
2009
Persistent link: https://www.econbiz.de/10003836702
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2
Understanding organizational practice adoption at the Thai Subsidiary Corporation : antecedents and consequences of Kreng Jai
Andrews, Tim G.
;
Chompusri, Nartnalin
- In:
Management international review : mir ; journal of …
53
(
2013
)
1
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009727005
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3
Economic inequality, cultural orientation and base-of-pyramid employee performance at the MNC subsidiary : a multi-case investigation
Andrews, Tim G.
;
Khin Thi Htun
- In:
Management international review : mir ; journal of …
58
(
2018
)
2
,
pp. 337-357
Persistent link: https://www.econbiz.de/10011847499
Saved in:
4
Age negotiation at the Asian corporate subsidiary : challenges of managerial "youth" in Thai-based subsidiaries of Western multinationals
Andrews, Tim G.
;
Rowley, Chris
;
Khongphu Nimanandh
; …
- In:
Asia Pacific business review
24
(
2018
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10011906284
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