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~subject:"Ausländische Tochtergesellschaft"
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Ausländische Tochtergesellschaft
Lieferantenmanagement
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Supplier relationship management
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Distribution channel
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Marketing
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Marketing management
4
Marketingmanagement
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Vertriebsweg
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Multinationales Unternehmen
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International market entry
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USA
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United States
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1982-1984
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Absatzforschung
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Advertising
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Advertising effects
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Beziehungsmarketing
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Business-to-Business-Marketing
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Chandrashekaran, Murali
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Dwyer, F. R.
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Grewal, Rajdeep
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Navigating local environments with global strategies : a contingency model of multinational subsidiary performance
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Dwyer, F. R.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 886-902
Persistent link: https://www.econbiz.de/10003780157
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