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Auslandsaufenthalt
Consumer behaviour
19
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Internationales Marketing
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Brand image
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Designation of origin
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Expatriate assignment
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Miocevic, Dario
2
Zdravkovic, Srdan
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Hassan, Ahmad
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Maertz, Carl P.
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Magnusson, Peter
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Journal of global marketing
1
Journal of international marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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Expatriate consumers' adaptations and food brand choices : a compensatory control perspective
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of international marketing
28
(
2020
)
4
,
pp. 75-89
Persistent link: https://www.econbiz.de/10012391089
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2
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
Saved in:
3
When learning is not enough : a process model of expatriate adjustment as cultural cognitive dissonance reduction
Maertz, Carl P.
;
Hassan, Ahmad
;
Magnusson, Peter
- In:
Organizational behavior and human decision processes : …
108
(
2009
)
1
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003811838
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