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Expatriate consumers' adaptations and food brand choices : a compensatory control perspective
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of international marketing 28 (2020) 4, pp. 75-89
Persistent link: https://www.econbiz.de/10012391089
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Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of global marketing 33 (2020) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
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When learning is not enough : a process model of expatriate adjustment as cultural cognitive dissonance reduction
Maertz, Carl P.; Hassan, Ahmad; Magnusson, Peter - In: Organizational behavior and human decision processes : … 108 (2009) 1, pp. 66-78
Persistent link: https://www.econbiz.de/10003811838