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~subject:"Auslandsinvestition"
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Auslandsinvestition
Consumer behaviour
23
Konsumentenverhalten
20
Internationales Marketing
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International marketing
16
Multinationales Unternehmen
14
Transnational corporation
14
USA
13
United States
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Brand image
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Brand management
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Designation of origin
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Markenartikel
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Country of origin
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Globalisierung
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Werbung
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Customer integration
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Personality psychology
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Persönlichkeitspsychologie
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Produktentwicklung
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China
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Cross-cultural management
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Cultural identity
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International market entry
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Kulturelle Identität
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Amine, Lyn S.
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Baack, Daniel W.
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Almeida, Victor
1
Alvarado-Vargas, Marcelo J.
1
Geleilate, José Mauricio Galli
1
Magnusson, Peter
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Parente, Ronaldo
1
Parente, Ronaldo Couto
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A new generation in international strategic management
1
Journal of business research : JBR
1
Journal of international management
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Thunderbird international business review
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ECONIS (ZBW)
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Croatia : a country "created from God's tears"
Zdravkovic, Srdan
;
Amine, Lyn S.
- In:
Thunderbird international business review
49
(
2007
)
4
,
pp. 445-473
Persistent link: https://www.econbiz.de/10003541127
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2
Multinational corporations in Eastern Europe: welcome trade partners or unwelcome change agents?
Amine, Lyn S.
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003501624
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3
Psychic distance and directional equivalence : a theoretical framework
Parente, Ronaldo
;
Baack, Daniel W.
;
Almeida, Victor
- In:
A new generation in international strategic management
,
(pp. 308-325)
.
2007
Persistent link: https://www.econbiz.de/10003607875
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4
Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of international marketing
20
(
2012
)
2
,
pp. 96-115
Persistent link: https://www.econbiz.de/10009564449
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5
Home country institutional effects on the multinationality-performance relationship : a comparison between emerging and developed market multinationals
Geleilate, José Mauricio Galli
;
Magnusson, Peter
; …
- In:
Journal of international management
22
(
2016
)
4
,
pp. 380-402
Persistent link: https://www.econbiz.de/10011628943
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