Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Daniel W. Baack and Daniel W. Baack
| Year of publication: |
2012
|
|---|---|
| Authors: | Wilson, Rick T. ; Baack, Daniel W. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 2, p. 96-115
|
| Subject: | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Werbung | Advertising | Standortfaktor | Location factor | Betriebliche Standortwahl | Firm location choice | Investitionspolitik | Investment policy |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009564449