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Auslandsinvestition
Consumer behaviour
8
Konsumentenverhalten
7
Asia
5
Asien
4
Designation of origin
4
Herkunftsbezeichnung
4
Brand
3
Brand management
3
Chinese consumers
3
Consumer animosity
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Consumer ethnocentrism
3
Markenartikel
3
Markenführung
3
South Korea
3
Südkorea
3
Asian consumers
2
Brand image
2
China
2
Collectivism
2
Consumer cosmopolitanism
2
Corporate Social Responsibility
2
Corporate social responsibility
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Country of origin
2
Foreign investment
2
Individualism
2
Japan
2
Japanese animosity
2
Korean consumers
2
Markenimage
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Multinationales Unternehmen
2
National culture
2
Nationalkultur
2
Personality psychology
2
Persönlichkeitspsychologie
2
Transnational corporation
2
corporate social responsibilities
2
country image
2
Asian identity
1
Brand trust
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English
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Han, C. M.
2
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Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
International journal of business governance & ethics : IJBGE
1
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ECONIS (ZBW)
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Consumer expectations of corporate social responsibility of foreign multinationals in Korea
Han, C. M.
- In:
Emerging markets finance & trade : a journal of the …
51
(
2015
)
2
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011391714
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2
Can CSR by MNEs enhance home country image? : an empirical investigation with Asian MNEs in Vietnam
Han, C. M.
- In:
International journal of business governance & ethics : …
11
(
2016
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011660947
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