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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; V. Perlmutter, Howard - In: Journal of marketing 37 (1973) 2, pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
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Marketing research in the international environment
Douglas, Susan P.; Craig, C. Samuel - In: Handbook of international business, (pp. 30,1-30,38). 1982
Persistent link: https://www.econbiz.de/10002089847
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Information for international marketing decisions
Douglas, Susan P.; Craig, C. Samuel - In: Handbook of international business, (pp. 29,1-29,33). 1982
Persistent link: https://www.econbiz.de/10002089891
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Examining performance of U.S. multinationals in foreign markets
Douglas, Susan P.; Craig, C. Samuel - In: Journal of international business studies : JIBS ; an … 14 (1983) 3, pp. 51-62
Persistent link: https://www.econbiz.de/10002089905
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International marketing research
Douglas, Susan P.; Craig, C. Samuel - 1983
Persistent link: https://www.econbiz.de/10013474698
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International portfolio analysis and strategies : the challenge of the 80s
Wind, Yoram; Douglas, Susan - In: Journal of international business studies : JIBS ; an … 12 (1981) 2, pp. 69-82
Persistent link: https://www.econbiz.de/10003012333