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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven
;
Deligonul, Seyda
;
Cavusgil, Erin
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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