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Panasiuk, Aleksander (ed.) - 2023

The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the Special Issue of Economies is to present the current...

Persistent link: https://www.econbiz.de/10014422697

Future eDestination marketing : perspective of an Australian tourism stakeholder network

Mistilis, Nina; Buhalis, Dimitrios; Gretzel, Ulrike - In: Journal of travel research : a quarterly publication of … 53 (2014) 6, pp. 778-790

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Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers

Pike, Steven; Kotsi, Filareti - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1160-1174

Persistent link: https://www.econbiz.de/10011942054

Measuring the return from Australian tourism marketing expenditure

Kulendran, Nada; Dwyer, Larry M. - In: Journal of travel research : a quarterly publication of … 47 (2009) 3, pp. 275-284

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Destination segmentation : a recommended two-step approach

Tkaczynski, Aaron; Rundle-Thiele, Sharyn; Beaumont, Narelle - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 2, pp. 139-152

Persistent link: https://www.econbiz.de/10003978649

Best practice marketing for regional tourism destinations

Cox, Carmen; Wray, Meredith - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 524-540

Persistent link: https://www.econbiz.de/10009374123

To what extent are regional tourism organisations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce?

Burgess, Lois; Parish, Belinda; Alcock, Carole - In: Electronic commerce research 11 (2011) 3, pp. 341-355

Persistent link: https://www.econbiz.de/10009313700

Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets

Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134

Persistent link: https://www.econbiz.de/10011430471

Building the destination brand : an empirical comparison of two approaches

Trembath, Richard; Romaniuk, Jenni; Lockshin, Larry - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 804-816

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Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists

Quintal, Vanessa; Phau, Ian; Polczynski, Aleksandra - In: Journal of vacation marketing : an international journal 20 (2014) 1, pp. 41-54

Persistent link: https://www.econbiz.de/10010237299

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