It is argued that one of the keys to successful management is the harvesting of change. The implications of change on …

Guest history is a valuable service and marketing tool. In particular, it is likely to become a strategic device for …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

services marketing, industrial and organisational economics, strategic management and various studies and reports relating to … the management and marketing of international education.Commencing with an overview of the international market for …, little empirical research is available on the international marketing of education. This study draws together research from …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

marketing performance of Australian export market ventures.Design/methodology/approach: The paper is based on an empirical … indicates that the export marketing performance of Australian export market ventures is positively influenced by the export … identified. Management should consider taking international expansion opportunities because a pre-occupation with the domestic …