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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches

Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of advertising research 54 (2014) 3, pp. 313-319

Persistent link: https://www.econbiz.de/10010419816

Private labels in Australia : a case where retailer concentration does not predicate private labels share

Nenycz-Thiel, Magda - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 624-633

Persistent link: https://www.econbiz.de/10009232994

Television: back to the future

Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219

Persistent link: https://www.econbiz.de/10003860576

Cost per second : the relative effectiveness of 15- and 30-second television advertisements

Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76

Persistent link: https://www.econbiz.de/10003971433

Building the destination brand : an empirical comparison of two approaches

Trembath, Richard; Romaniuk, Jenni; Lockshin, Larry - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 804-816

Persistent link: https://www.econbiz.de/10009411230

Brand defection in a business-to-business financial service

Bogomolova, Svetlana; Romaniuk, Jenni - In: Journal of business research : JBR 62 (2009) 3, pp. 291-296

Persistent link: https://www.econbiz.de/10003840038

Loyalty to price tiers in purchases of bottled wine

Romaniuk, Jenni; Dawes, John - In: Journal of Product & Brand Management 14 (2005) 1, pp. 57-64

Purpose – Investigates the purchasing of brands across different price tiers. The purpose was to determine if buying across price tiers followed the same pattern widely found in brand purchasing, known as the Duplication of Purchase Law. Design/methodology/approach – Uses a consumer survey...

Persistent link: https://www.econbiz.de/10014895830