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~subject:"Australien"
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Australien
Consumer behaviour
45
Konsumentenverhalten
43
Brand management
37
Markenführung
35
Brand image
29
Markenimage
29
Advertising effects
24
Werbewirkung
24
Brand
23
Markenartikel
23
Advertising
15
Werbung
13
Fernsehwerbung
9
Television advertising
9
Viral marketing
9
Virales Marketing
9
Australia
7
Großbritannien
7
Market share
7
Measurement
7
Messung
7
Television
7
United Kingdom
7
Word of mouth
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Einzelhandel
6
Internet marketing
6
Online-Marketing
6
Retail trade
6
USA
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United States
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Competition
5
Fernsehen
5
Fernsehprogramm
5
Market research
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Marketing management
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Marketingmanagement
5
Marktanteil
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Marktforschung
5
Media usage
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English
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Romaniuk, Jenni
4
Nenycz-Thiel, Magda
2
Beal, Virginia
1
Bogomolova, Svetlana
1
Collins, Martin
1
Lockshin, Larry
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Newstead, Kate
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Sharp, Byron
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Trembath, Richard
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Journal of advertising research
3
Journal of business research : JBR
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
2
Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
Saved in:
3
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
4
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
5
Building the destination brand : an empirical comparison of two approaches
Trembath, Richard
;
Romaniuk, Jenni
;
Lockshin, Larry
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 804-816
Persistent link: https://www.econbiz.de/10009411230
Saved in:
6
Brand defection in a business-to-business financial service
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003840038
Saved in:
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