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~subject:"Australien"
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Australien
Beziehungsmarketing
15
Relationship marketing
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Consumer behaviour
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Konsumentenverhalten
13
Social Web
11
Social web
11
Public relations
7
Öffentlichkeitsarbeit
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Dienstleistungsqualität
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Australia
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Communication
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Customer integration
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Customer satisfaction
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Engagement objects
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Kommunikation
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Kundenintegration
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Kundenzufriedenheit
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Öffentlicher Sektor
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Finnland
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Bowden, Jana
4
Dagger, Tracey S.
1
Gabbott, Mark
1
Naumann, Kay
1
Wood, Leigh
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Asia Pacific journal of marketing and logistics
1
Journal of hospitality marketing & management
1
Journal of marketing for higher education
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Journal of marketing theory and practice
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ECONIS (ZBW)
4
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1
What's in a relationship? : affective commitment, bonding and the tertiary first year experience ; a student and faculty perspective
Bowden, Jana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 428-451
Persistent link: https://www.econbiz.de/10009776155
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2
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
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3
To delight or not to delight? : an investigation of loyalty formation in the restaurant industry
Bowden, Jana
;
Dagger, Tracey S.
- In:
Journal of hospitality marketing & management
20
(
2011
)
5/6
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009300575
Saved in:
4
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
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