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Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica; Brace-Govan, Jan; Brennan, Linda; … - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10009670532
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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(Re)gaining our voice : future of marketing in Australasia
Conduit, Jodie; Lu, Vinh Nhat; Veer, Ekant - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 168-177
Persistent link: https://www.econbiz.de/10013384434
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Key success factors for research institutions in research commercialization and industry linkages: outcomes of a German/Australian cooperative project
Baaken, Thomas; Plewa, Carolin - In: Management of technology : new directions in technology …, (pp. 75-89). 2007
Persistent link: https://www.econbiz.de/10003416113
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The impact of rebranding on club member relationships
Plewa, Carolin; Lu, Vinh; Veale, Roberta - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10009153401
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University - industry linkage evolution : an empirical investigation of relational success factors
Plewa, Carolin; Korff, Nisha; Baaken, Thomas; … - In: R & D management 43 (2013) 4, pp. 365-380
Persistent link: https://www.econbiz.de/10009793763
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Customer engagement in domestic wine tourism : the role of motivations
Gaetjens, Amy; Corsi, Armando Maria; Plewa, Carolin - In: Journal of destination marketing & management 27 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014285182