The impact of rebranding on club member relationships
Year of publication: |
2011
|
---|---|
Authors: | Plewa, Carolin ; Lu, Vinh ; Veale, Roberta |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 2, p. 222-242
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Australien | Australia |
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