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~subject:"Australien"
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Australien
Consumer behaviour
51
Konsumentenverhalten
49
Relationship marketing
41
Beziehungsmarketing
38
Brand management
24
Markenführung
23
Brand image
21
Markenimage
21
Australia
16
Lieferantenmanagement
16
Supplier relationship management
16
Customer satisfaction
14
Brand
13
Kundenzufriedenheit
13
Markenartikel
13
Theorie
12
Theory
12
B-to-B-Marketing
10
Business-to-business marketing
10
Service quality
10
Corporate social responsibility
9
Dienstleistungsqualität
9
Innovation
9
Advertising
8
Confidence
8
Marketing management
8
Marketingmanagement
8
Vertrauen
8
Customer integration
7
Dienstleistungssektor
7
Kundenintegration
7
Service industry
7
Social Web
7
Social web
7
USA
7
Brand loyalty
6
Corporate Social Responsibility
6
Innovation management
6
Innovationsmanagement
6
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13
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10
Arbeitspapier
1
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1
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1
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English
13
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2
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Johnson, Lester W.
12
Clements, Kenneth W.
3
Leckie, Civilai
3
Kalantari Daronkola, Hassan
2
Adam, Christopher M.
1
Arief, Mohamed
1
Bandara, Sumangala
1
Buchanan, June
1
Couchman, Paul
1
Elliott, Greg
1
Hewege, Chandana
1
Hopkins, John
1
Karg, Adam
1
Kyriazis, Elias
1
Lobo, Antonio
1
Lock, Daniel
1
McDonald, Heath
1
Nelson, Charles J.
1
Noble, Gary
1
Perera, Liyanage Chamila Roshani
1
Pomering, Alan
1
Rotimi, Esther Oluwadamilola Olufemi
1
Topple, Cheree
1
Webster, Cynthia M.
1
Zubcevic-Basic, Nives
1
Zur, Andrew
1
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Corporate communications : an international journal
1
Discussion paper
1
Economics letters
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of teaching in international business
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
R & D management
1
Research paper / Macquarie University, School of Economic and Financial Studies
1
Socially responsible and sustainable business around the globe : the new age of corporate social responsibility
1
The South-East Asian economic review
1
The journal of business : B
1
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ECONIS (ZBW)
15
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1
Advertising expenditure and aggregate demand for cigarettes in Australia
Johnson, Lester W.
-
1985
Persistent link: https://www.econbiz.de/10000710724
Saved in:
2
Psychosocial antecedents of communication, trust, and relationship effectiveness in new product development projects : a functional manager perspective
Kyriazis, Elias
;
Couchman, Paul
;
Johnson, Lester W.
- In:
R & D management
42
(
2012
)
3
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009570617
Saved in:
3
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
4
Market response to changes in attributes of a long-distance passenger rail service
Johnson, Lester W.
- In:
Managerial and decision economics : MDE ; the …
12
(
1991
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10001133250
Saved in:
5
The determinants of trade union membership in Singapore and selected developed countries
Johnson, Lester W.
- In:
The South-East Asian economic review
9
(
1988
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10001057155
Saved in:
6
The changing face of Europe and international business education in Australia
Adam, Christopher M.
- In:
Journal of teaching in international business
3
(
1991
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10001119624
Saved in:
7
CSR and potentially harmful products in the gaming industry : The marketing of legal but potentially harmful products and corporate social responsibility ; the gaming industry view
Buchanan, June
;
Elliott, Greg
;
Johnson, Lester W.
- In:
Socially responsible and sustainable business around …
,
(pp. 404-422)
.
2013
Persistent link: https://www.econbiz.de/10009778539
Saved in:
8
Anthropocentric, biospheric and egobiocentric environmental values and green product purchase intention : the mediating effect of environmental identity
Perera, Liyanage Chamila Roshani
;
Kalantari Daronkola, …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1334-1350
Persistent link: https://www.econbiz.de/10013461121
Saved in:
9
Predictors of consumers' behaviour to recycle end-of-life garments in Australia
Rotimi, Esther Oluwadamilola Olufemi
;
Johnson, Lester W.
; …
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 262-286
Persistent link: https://www.econbiz.de/10014288875
Saved in:
10
Cognitive and affective trust between Australian exporters and their overseas buyers
Zur, Andrew
;
Leckie, Civilai
;
Webster, Cynthia M.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009507928
Saved in:
1
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