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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of teaching in international business
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ECONIS (ZBW)
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Information technology-based innovation in international marketing education : an exploration of two learning environments
Sinkovics, Rudolf R.
;
Haghirian, Parissa
;
Yu, Shasha
- In:
Journal of teaching in international business
20
(
2009
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10003860309
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Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria
Liu, Chia-Ling
;
Sinkovics, Rudolf R.
;
Pezderka, Noemi
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
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